BUSINESS RESPONDS TO AIDS (BRTA)
Business Responds to AIDS (BRTA) is a free public-private partnership initiative created by the Centers for Disease Control and Prevention (CDC) in 1992 that provides small, medium, and large-sized businesses such as barbershops, clothing stores, and grocery stores with tailored resources and tools of effective workplace programs and human resource (HR) policies to reduce stigma and prevent discrimination against employees living with HIV.
BRTA has three primary goals:
- To increase community awareness about the impact of HIV/AIDS
- To motivate residents to get tested and seek prevention, treatment, and care services
- To increase the number of people who know their HIV status and are linked to appropriate care
The BRTA initiative promotes community mobilization by utilizing businesses as gateways to local communities. Business owners are enlisted to become involved in creating environments that support HIV prevention by raising awareness, building support and involvement in HIV prevention efforts, motivating individuals to end HIV stigma, and encourage HIV risk reduction among family, friends, and neighbors.